Thursday, February 20, 2014

Ford's Recent Campaigns

Ford has been running ads lately showing off their latest products that they have released and will be releasing. Most notably, Ford has been flaunting their new Police Interceptor vehicles; they take great pride in knowing that our nation's police have trusted Ford for so long with reliable machines to do difficult jobs.


The Facebook page had many likes and comments for this post, and one of the top comments was by a John Sher, who gave a picture of his car and said, "Nothing beats the Crown Victoria." While the comment did not exactly support the release of the new police line, it did show loyalty to Ford's vehicles.

Ford is also proud of the new 2015 Ford Expedition.
They have posted: Capability has reached new heights. Introducing the 2015#Expedition with standard 3.5L EcoBoost.http://ford.to/O99Tdm — with Shabeeb Thayyil and 17 others.


They have gotten much positive feedback, receiving many "likes" and "favorites". People have responded by complimenting on the shape of the vehicle, saying that they like the way it looks like a truck. Some people have voiced some disappointment with the design, however Ford has not responded to the criticism. It is sometimes seen that a company will respond to negative opinions, and it could be that these posts are relatively new, but it does not look like Ford will respond on these mediums.

Ford currently uses their social media pages to promote products as they are first and foremost a retail business. They have included posts where they mention the Winter Olympics in Sochi, they have mentioned "Love your Pet Day", and other topics that would appeal to more than just Ford Motors consumers. To see statistics about sales and customer satisfaction- the nitty gritty facts about Ford- media.ford.com is the site to look at. It features news, features, products, multimedia, people, Chicago, and an animated directory. While they use their social media for a more casual audience, Ford seems to reserve the media page for their more business-oriented audience, such as stakeholders.















Thursday, February 6, 2014

Welcome to the Officially Unofficial Official Blog of Ford Motors. This blog has been created for my Corporate Public Relations course at Quinnipiac University, and will be tracking the public relations example set by Ford Motor Company.

I am a third year Public Relations major here at Quinnipiac, and have always been very interested in American made goods, especially the auto industry. Being raised around Ford vehicles, I have found them to be reliable machines which have always suited my needs. From the Taurus to the Expedition to F-150's to F-350's to diesel 6-wheel Super Duties, I've never had a bad Ford. This gives me the opportunity to delve into the Ford Motor Company's operations. I am looking forward to getting an in-depth look in the most successful auto company's PR strategies.